World of Business. The thread no other program ships.
22 animated episodes live today — with 60+ more in the production pipeline. 131 PDFs. Thirteen grades, all woven together. Kindergarten "needs vs wants" through graduating-senior "open your real company." World of Business is the K–12 entrepreneurship pathway every kid in your house grows up inside — and keeps growing into.
Thirteen grades. One connected business education.
Each grade builds on the last. The kindergartner who learns "what is a business" becomes the third-grader pricing their lemonade, the sixth-grader running a Profit-and-Loss statement, the senior pitching investors at graduation. 22 episodes live today; 60+ in the build queue. Scroll the ladder — every grade is mapped.
What ships now — and what's next.
Each cell below is a real shipped lesson with Student Pack + Family Guide + Educator Guide + Coloring/Activity Book. 22 episodes ship today; 60+ more are queued in the pipeline — new grades roll out as each batch passes the 7-expert ship gate.
K–2 · Foundations
Kindergarten meets businesses through everyday choices — the toy store, the grocery, the lemonade stand.
First-graders learn to name a business — what does it sell, who buys it, why?
Solving a problem someone has. The kid-first understanding of why a customer hands over a dollar.
3–5 · Mechanics
Pricing it right. Costs vs profit. The math that turns a hobby into a real little business.
A simple one-page business plan. Plan-to-budget. Get and keep customers.
6–8 · Systems
Reading a dashboard. Picking the next smart move. The mindset behind every modern operator.
9–12 · Launch-Ready
Entrepreneurship as organized problem-solving. Lean canvas + first real MVP.
Capital. Contracts. Getting paid. The grown-up plumbing of any real venture.
Marcus builds the four-rung pricing ladder. Then tests it. The bundle. The pitch. The grade 11 set piece.
The pitch deck. Opening day. The launch-ready entrepreneur. Senior year arc fully shipped.
Download a real PDF from each grade band.
See the K–12 climb in your hands. Each tile below is a real Student Pack from one shipped episode in that band. Click to download — same quality as everything inside the membership.
What Does a Business Sell?
Student Pack — 16-page primary-grade workbook. Visual prompts, sentence stems, vocabulary cards.
Download PDF →A Simple Business Plan
Student Pack — first one-pager plan. Cost vs revenue math. The "name your venture" worksheet kids actually fill in.
Download PDF →Measure, Operate, Improve
Student Pack — dashboard-reading exercise. The first "what do the numbers tell you?" middle-school workbook.
Download PDF →Opening Day
Senior Student Book — 15-page capstone workbook + review sheets. The final apex artifact shipped today.
Download PDF →Personal finance teaches them how money works.
World of Business teaches them how it's made. Together — the two literacies almost no other curriculum braids into one K–12 path.
Personal Finance
Earn, save, invest, protect, file taxes. The four other CashQuest tracks teach your kid how to not lose money — how money flows around them.
World of Business
Plan, sell, price, manage, scale. World of Business teaches your kid how money is generated — how a business actually creates value.
A young adult who reads a Profit-and-Loss statement (P&L) by 16 and runs their own venture by 22.
Most kids graduate with one of these literacies. Yours graduates with both.
Early entrepreneurship education changes adult outcomes.
These aren't our claims — they're from Junior Achievement & EY, the Common App, the Federal Reserve, NFTE, the Kauffman Foundation, and Endeavor Insight.
34% of US teens want to start a business of their own.
JA & EY's annual Teen Entrepreneur Index finds about 1 in 3 US teens (13–17) say they want to start a real business someday. World of Business gives them the K–12 runway to do it — not just dream about it.
Source: Junior Achievement USA & Ernst & Young, Teen Entrepreneur Index (annual).
US business owners have ~2.7× the median net worth of paycheck workers.
The Federal Reserve's Survey of Consumer Finances consistently shows business-owning households have median net worth roughly 2.7 times higher than households whose primary income is wage / salary alone. This isn't about luck. It's structural.
Source: Federal Reserve Board, Survey of Consumer Finances (2022); analysis by Federal Reserve Bank of Atlanta.
66% of US high schoolers never see a business plan in school.
NFTE & Kauffman research finds two-thirds of US high schoolers graduate without ever writing or reading a real business plan. World of Business closes the gap schools simply don't fill.
Source: Network for Teaching Entrepreneurship (NFTE) & Ewing Marion Kauffman Foundation, State of Entrepreneurship Education reports.
86% of K–12 teachers want entrepreneurship in their curriculum.
Kauffman's teacher survey finds 86% of K–12 educators believe entrepreneurship education should be part of regular instruction. Most don't teach it — because no K–12 ready-made curriculum exists. World of Business is the one they've been asking for.
Source: Ewing Marion Kauffman Foundation, Educator Perception of Entrepreneurship Education.
+34% growth in Common App entrepreneurship activity since 2019.
The Common Application reports "founded a venture" / "started a business" as among the fastest-growing self-reported activity categories from 2019–2024 — up roughly a third. Selective admissions teams treat it as a tipping-point differentiator.
Source: The Common Application, Annual First-Year Admissions Report; Common App data dashboard.
9 of 10 high-growth founders started a venture before 25.
Endeavor Insight's founder-data analysis finds ~90% of high-growth (unicorn-track) founders launched their first business by age 25 — usually with a smaller venture in their teens that taught them how. World of Business is the early at-bat.
Source: Endeavor Insight, Founder Studies; corroborated by Stanford GSB / HBS entrepreneurship research.
The only K–12 entrepreneurship pathway that ships.
Other programs touch entrepreneurship in one elective unit or a one-week summer camp. World of Business is the K–12 spine.
Volunteer-led classroom programs
- School / venue-based delivery only
- Volunteer instructor model
- Per-program / per-workshop pricing
- Strong — but not a K–12 connected path
- Hard to access from home
High-school entrepreneurship class
- Real curriculum, real outcomes
- Teacher-led classroom only
- Mostly 9–12 focus
- No K–8 progression
- Not designed for home/parent-led delivery
Summer / after-school programs
- Intensive but short
- $$$ per program (often $1,000+)
- One-shot, not pathway
- Limited reach beyond local site
- Doesn't build year over year
The only home-ready K–12 pathway
- 13 grades scaffolded K through 12
- 22 animated mentor-led episodes shipping
- 131 PDFs (Student / Family / Educator / Coloring)
- 22 episodes live + 60+ in active production
- 7-expert ship gate before any episode goes live
- Homeschool, classroom, after-school ready
- One family membership at $9.99/mo covers all kids
- Braided with the four personal-finance tracks
Give your kid thirteen years of business literacy — not a one-week camp.
22 episodes shipped today. 60+ more in the pipeline. 131 PDFs. 39 episode cells across the K–12 plan and growing. New grades ship as each batch earns the gate. One $9.99/mo family membership covers every kid in your house — and unlocks every new episode the day it ships, free.
7-day money-back guarantee · cancel anytime · one membership covers your whole family